Business plan · For Toni from Ridge · September 2026

The hundred
is the stress.
Fuel is the repair.

1∞1 Health is the personal coach for the other half of 100 for One.

A plan for what we built, how it works, how far it scales and how it pays.

100 for One Day 20 plate: a drawing of muscle fibres with the line: The stress was the hundred. The repair is the meal, the drink and the rest it desires.
100 for One · Day 20 plate
Where it starts

100 for One is simple on purpose.

Seven daily activities. A daily plate that teaches one idea. A group that keeps you honest. Track it, stack it, show up for 365 days.

100Push-ups
100Core
100Squats
25Pull-ups
7.5kSteps
10Min yoga
10Min mind

Daily tracking

Tap it done. The streak is the product.

Daily plates

One illustrated lesson a day, all year.

A supplement stack

Optional support along the way.

The group

Leaders and ledgers keep people moving.

It works because it is simple. 1∞1 Health keeps it simple and makes it personal.

Activity numbers shown are the men's defaults. The women's pathway has its own.

The opportunity
Burn is half
the result.
Fuel is the
other half.

100 for One trains the discipline to show up. Hitting a health goal also takes eating, sleeping and recovering right. That part is more complex, so most people guess. 1∞1 Health removes the guessing for the members who want to go deeper.

100 for One

Burn

  • Daily reps
  • Streaks
  • Plates
  • Group
1∞1 Health

Fuel

  • What to eat, when
  • Sleep and recovery
  • Body data
  • Groceries
Why this wins

The big apps each do one piece. We tie the pieces to a habit people already keep.

Food loggers

MyFitnessPal, Lose It!

A huge food database and calorie budget.

Targets don't adapt to you.

Recovery wearables

WHOOP, Oura

Strong sleep and recovery scores.

Weak on food. Needs their hardware.

Macro coaches

MacroFactor, Carbon

Smart calorie targets that adjust weekly.

Manual logging. No groceries. No habit.

1∞1 Health

Photo logging, targets built for you, meals that land in a grocery cart, wearable data, and a daily habit with a group behind it.

Personal to each member, from their own answers and their own data.

The app, live today

Watch a day fill up.

Press play or drag the time. Fuel, burn and water fill as the day goes. Activities light up. Pushes arrive when they matter.

100 for One Health Push
Tuesday6:00 AM
1∞1 Health
Today's fuel and burn
100 for One today 0 of 7
6:00AM
Now

Early morning

Sleep synced from the watch. The day is empty and waiting.

Photo loggingOne plate photo. AI counts every item.
Fuel windowOpens after reps, sized to the work.
Pushes with a capTimed to what you did, never spam.
Body dataScale and watch data pulled in on their own.
The engine

Answer a few questions. Everything changes to fit you.

New members answer 7 short pages. Every question says why it's asked. The answers place them in a decision matrix, which drives targets, meal picks, observations and the tone of every push. Try it.

This member's plan

Daily targets

Top meals right now

What Observations lead with

Push voice

Example numbers for a sample member, 5'10", 185 lb.
32setup questions
10dimensions
51levels
57placement rules
88meal and insight weights
9safety rules

Safety rules come first: no calorie cut for anyone under 18, pregnant, with an eating-disorder history or underweight. General guidance, not medical care.

Wearables and scales

Every device speaks a different language. We translate them into one.

We won't try to support everything. We focus on the devices that matter, and every one feeds the same core numbers. Toni wears a WHOOP on Android, so he's our second test case. That covers the other side of the market.

Apple Watch + iPhone

Live in pilot

Apple Health has no cloud connection. The pilot uses a small export app. At scale, our own iPhone app reads it directly.

Sleep · heart · steps · burn · workouts
Ridge's setup

WHOOP

Official API

Official connection with sign-in and instant updates. Apps need WHOOP's approval to launch.

Recovery · strain · sleep · HRV · workouts
Toni's wearable

Android phones

Needs our app

Health Connect lives on the phone only, so it needs an Android app. Google's newer cloud Health API covers Fitbit accounts.

Steps · sleep · heart · weight
Toni's phone

Oura Ring

Official API

Official sign-in connection. The member needs an active Oura plan. New apps start at 10 users until Oura approves more.

Sleep · readiness · HRV · heart

Garmin

Apply first

Rich data, but partners must be approved by Garmin first. Terms are private.

Activity · sleep · stress · heart

Renpho scale

Live in pilot

No official connection. The pilot reads it directly. At scale it comes in through Apple Health or Android.

Weight · body fat · muscle · water
Ridge's scale

Withings scale

Official API

Official connection, free for up to 5,000 users.

Weight · body fat · heart

Sleep wearables

Through the phone

Newer sleep devices (like the one Ridge is adding) mostly sync to Apple Health or Android. We read them there.

Sleep stages · overnight heart

Shortcut option

Vendor

Services like Open Wearables (free, we host it) or paid ones combine many devices behind one connection.

Many devices, one connection
One core record
  • Sleep hours
  • Recovery / HRV
  • Resting heart
  • Steps and burn
  • Workouts
  • Weight and body fat
Every device maps here, so the engine never cares which one you own.
Live in pilot works now for Ridge Official API ready to build Apply first needs a partner deal Needs our app needs a phone app
What's real and what's next

Built. Designed. Believed.

An honest split of what runs today, what's designed and repeatable, and what we're confident we can reach but haven't built.

Built and running

  • Photo and voice food loggingAI turns a plate into macros
  • 100 for One tiles and fuel windowGuidance after every workout
  • Pushes through the dayWith a daily cap
  • 83 recipes with cartsRanked for the person
  • Setup walkthrough and decision engine32 questions, 9 safety rules
  • Observations, version 127 rules on the member's own data

Designed, repeatable

  • Many users, private dataInvite link, set up in about 5 minutes
  • Free push for everyoneReplaces the pilot's paid push app
  • WHOOP, Oura, WithingsOfficial connections
  • Learns your repeats"You had this 3 times. Add it to quick log?"
  • Weekly summaryWritten by AI, about $0.01 a member a month

Believed, not built

  • Observations, version 2Finds what drives what in each person's data
  • Learning across membersNew members start with smart estimates
  • Our own iPhone and Android appsAutomatic data for everyone
  • Garmin and Instacart partnershipsNeed their approval

Personal, not canned: how Observations version 2 works

Canned tips kill trust fast. The plan is to find real patterns in each member's own data, then explain them in plain words.

1 · Measure

300+ numbers a day

Food, timing, reps, sleep, heart, weight, alcohol and life events. Each with 1, 3 and 7-day views.

2 · Test

What drives what, for you

Every night, test the member's data for real links, with other factors held steady. Show only strong ones.

3 · Check

A library of known effects

Hundreds of research-backed links, like alcohol and recovery. Blocks false patterns and explains true ones.

4 · Write

AI writes it plainly

AI turns the finding into one clear line and one next step. About $0.15 a member a month.

What most apps say"Try to get more sleep for better recovery."
What we're building toward"On weeks with 4+ drinks, your recovery drops for 2 days and your Monday protein falls 30 g."

Each member needs about 3 to 4 weeks of data before personal patterns are trustworthy.

Cost to run

It gets cheaper per member as it grows.

Cost per active member per month, with our own phone app. The AI food logging is most of it.

10 members$6.03Pilot. Fixed costs dominate.
200 members$1.09Beta.
50,000 members$0.64Scale.
100,000 members$0.64Goal.

Add about $0.30 a member if we pay a wearable data vendor instead of building our own app. People, support, marketing and legal are not included.

Monetization
$6.99a month

An add-on to 100 for One. Or $59 a year. The habit stays free. The coach is what people pay for. Priced below the big nutrition apps ($60 to $120 a year).

Free

100 for One

$0
  • 7 daily activities
  • Daily plates
  • The group and ledger
The add-on

1∞1 Health

$6.99 / month · $59 / year
  • Photo food logging
  • Targets built for you
  • Fuel window after reps
  • 83 recipes with carts
  • Wearable and scale data
  • Personal observations
Later

Family or team

To be priced
  • One household, one cart
  • Groups and companies
  • Leaders see group health trends
$0.94Our cost per member at scale, worst case
$1.05App store fee (15%)
~$5.00Kept per member each month
~70%Margin
Example: 10% of members add it1,000 members10,000 members100,000 members
Paying members1001,00010,000
Monthly revenue$699$6,990$69,900
Kept after fees and costs, monthly$500$5,000$50,000
Kept after fees and costs, yearly$6,000$60,000$600,000

Illustration only. 10% is our assumption, not a benchmark. Industry benchmarks: 37.7% of free trials convert; the typical health app charges $9.99 a month.

7-day free trialCosts us about $0.18 in AI per trial.
Annual planCheaper for members, steadier for us.
Grocery referralsInstacart pays partners per new customer. Terms not confirmed.
Teams and gymsGroup pricing for leaders and companies.
Where Toni fits

You built a version too. Let's put them side by side.

This started from your setup instructions. What we have now is one direction, not the final answer. Here's where your side could make it better.

Compare

What does your version do better?

Show us your logging, targets and pushes. We keep the best of both.

Test

Be the Android and WHOOP test case

You cover the half of the market we can't test today. Your data proves the design is device-neutral.

Connect

Link it to the 100 for One app

Reps logged in the app should flow straight in. You own the app side, so you decide how.

Step 1Open to more usersPrivate accounts
Step 2Invite linkSetup in about 5 minutes
Step 3Connect WHOOPOfficial connection
Step 4Observations v2With two people's data
GoalToni is on itThen the first members